Digital Lobby

Modern Marketing – The need for change Marketing no doubt is the heart of the business which pumps oxygen and the necessary things to other departments. Gone are the days where marketing (Traditional Marketing) was only done to communicate about the products to the customers where they have access only to certain mass media, like television and newspapers. Due to the high cost of traditional advertising, not many brands could afford to advertise.   Till 1970 there was a concept of 7P’s (Product, price, place, promotion, people, process and physical evidence) addition to 4c’s (consumer, cost, communication & Convince- which emphasis on Marketing Strategy, Marketing Analysis, Marketing Planning & Marketing Execution. Marketing nowadays has been a complex process as it involves multiple stakeholders throughout the organization, multiple channels, outside agencies and suppliers. Rapid changes in technology have led the marketers to change their strategies for products ...

DYNAMIC MARKETING -  A Response to the response DYNAMIC MARKETING –    Dynamic marketing is the need of the hour for the marketers to understand. It is a response to the market we live in a dynamic world where consumers expectations are changing rapidly, Today its either one to one or one to none. Market dynamics are the factors that affect a business model. It simply tells us about the basic concept for supply, demand and pricing models of economic. When there is a change in the supply and demand for the product in the market, the price signals are created which prompts marketers to make changes temporarily according to market needs. The dynamics may the price of a single product, whole production line, national or international stockpiles. The basic relationship between supply and demand is the principal force behind in setting the prices for goods and services. The marketing dynamic simply determines when the price increases, how will consumer react, Suppliers r...