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Saudi Energy Sector

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The energy sector in Saudi Arabia aims to achieve its vision in 2030 for a more sustainable future meeting country’s needs and to attain the vision 2030. KSA has set an initial target of generating 9.5 Gigawatts of renewable energy and will also seek to localize a significant portion of the renewable energy value chain in the Saudi economy including R&D and manufacturing. The current reform in Govt policies in the energy sector is providing a secure environment for the investors to conduct a smooth business are expecting the energy market will grow further and will allow investors to expand their wings into the Saudi market. In the coming days, the launch of the King Salman Renewable Energy center will encourage private-public partnerships. In the next five years, Saudi Arabia will be investing more than 90 Billion Dollars in this sector Already few major projects have already been initiated which will produce clean energy like The Faisialiah power project which will be built near ...
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WORST YET TO COME

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  As the COVID19 has been declared Pandemic by the World Health Organization, till now 7074 deaths have been confirmed out of 179073 cases worldwide and are still increased at an unpredicted rate. Most of the stock markets have crashed, the NASDAQ composite ended down 12.3%, S&P 500 finished down nearly 12%, Its worst day since 1987. SENSEX plunges 1800 points NIFTY below 9500. Selling was so extreme that the trading on the New York Stock exchange was halted for 15 minutes. It was the third time in history such a circuit breaker was triggered. On the other side, organizations are facing several challenges, the economic policymakers are deploying their crisis policies with the worst yet to come. Yes, the priority is to get the public health response right and the only way is to limit both human and economic costs. But the economic threat posed by COVID 19 is extremely serious and the response needs to be correct the result of which will be a deep economic crisis around the glo...
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Modern Marketing – The need for change Marketing no doubt is the heart of the business which pumps oxygen and the necessary things to other departments. Gone are the days where marketing (Traditional Marketing) was only done to communicate about the products to the customers where they have access only to certain mass media, like television and newspapers. Due to the high cost of traditional advertising, not many brands could afford to advertise.   Till 1970 there was a concept of 7P’s (Product, price, place, promotion, people, process and physical evidence) addition to 4c’s (consumer, cost, communication & Convince- which emphasis on Marketing Strategy, Marketing Analysis, Marketing Planning & Marketing Execution. Marketing nowadays has been a complex process as it involves multiple stakeholders throughout the organization, multiple channels, outside agencies and suppliers. Rapid changes in technology have led the marketers to change their strategies for products ...
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DYNAMIC MARKETING -  A Response to the response DYNAMIC MARKETING –    Dynamic marketing is the need of the hour for the marketers to understand. It is a response to the market we live in a dynamic world where consumers expectations are changing rapidly, Today its either one to one or one to none. Market dynamics are the factors that affect a business model. It simply tells us about the basic concept for supply, demand and pricing models of economic. When there is a change in the supply and demand for the product in the market, the price signals are created which prompts marketers to make changes temporarily according to market needs. The dynamics may the price of a single product, whole production line, national or international stockpiles. The basic relationship between supply and demand is the principal force behind in setting the prices for goods and services. The marketing dynamic simply determines when the price increases, how will consumer react, Suppliers r...
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